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Asiatique the Riverfront, 2194 Charoenkrung Rd., Wat Prayakrai, Bangkoleam, Bangkok 10120, Thailand.

Bangkok, Page 81, Asiatique the Riverfront, , 2194 Charoenkrung Rd., Wat Prayakrai, Bangkoleam, Bangkok 10120, Thailand.

Back in the 1900's, during the reign of King Chulalongkorn, Asian countries were under threat of invasion from the European superpowers. With great foresight, King Chulalongkorn took the initiative to raise Siam to the level of leading countries of the world and decided to establish relations with Denmark. Included in this process was the construction of a pier belonging to the East Asiatic Company, a business dedicated to the export of teak wood and owned by Mr. Hans Nille Andersen, a Danish national. This pier signalled the beginning of international trade between the Kingdom of Siam ( the former name of Thailand ) and European nations and was the key to Siam maintaining the sovereignty and independence it enjoys to this day. Today, that same area which the East Asiatic pier occupies is being restored to its original glory under the name ASIATIQUE The Riverfront, the first and the biggest lifestyle project in Asia on the banks of the Chao Phraya River, and soon to become Bangkok’s trendiest landmark.

Actually it’s more than a typical night market – it could also be called a shopping and lifestyle complex. However the main place is a shopping area located in the old warehouses of the East Asiatic Company. And that’s the really nice thing about it: The Riverfront is a homage to Bangkok’s past as a riverside trading post during the end of the 19th and beginning of the 20th century. Originally this was the pier where a lot of the teak wood trade took place, managed by Mr. Hans Nille Andersen. Located on the grounds which formerly belonged to a Danish trading company, many of the original buildings have been retained ( although they did get a facelift ). It’s popular not just with tourists, but also with Thais, but it definitely is the most upscale night market in Bangkok. One of the first things you’ll see when you walk from the river to the market is a huge iStore.

The Asiatique Riverfront is separated in four districts:

ASIATIQUE,The Riverfront. Modelled after Bangkok’s four major trade districts, the project weaves together all the essential elements that define what Bangkok was, as well as redefine what it is and what it will become in the near future. ASIATIQUE, The Riverfront will be Bangkok’s first large-scale riverside project combining shopping, dining, sightseeing, activities and events under one roof. The strong cultural aspect is what sets it apart from other shopping malls. Embracing history, but avoiding the cultural clichés and traditional symbols, it strikes a balance between tradition and globalisation. Continued next page