1969 - THAI achieved its founding objectives of operating an all-jet service, promoting
Thai heritage and tourism to the world and building the most comprehensive route
net of key Asian destinations of any airline.
1970 - When their 10-year contract expired, TAC and SAS signed a cooperation agreement
for another seven years. That year, THAI introduced faster and more economical DC
9-41 and DC 8-33 aircraft. Royal Orchid Holidays, THAI's innovative travel programme,
was created to give travellers individual flexibility yet group cost savings and
1971 - THAI's first intercontinental route was launched, linking Bangkok to Sydney
via Singapore. A new Cargo Terminal was opened at Bangkok International Airport.
In its first year, it handled around 2,000 tons of cargo.
1972 - THAI inaugurated its second intercontinental route, this time linking Copenhagen.
The first computer-controlled flight simulator for training DC 8-33 pilots was housed
in the new Flight Crew Training Centre. THAI operated a popular Coffee Shop and deluxe
Restaurant at Bangkok International Airport.
1973 - Long haul services to Frankfurt and London were inaugurated developing Bangkok
as a major hub and gateway between Europe and Asia. THAI managed the Bangkok International
Airport's spacious new Tax Free shop.
1974- Rome was added to the route net. THAI launched its computerised reservations
system. The airline's local and overseas staff now exceeded 3,000 making the airline
one of Thailand's largest employers.
1975 - International design company, Walter Landor and Associates developed a stylish
new corporate identity for THAI. The Thai dancing figure logo was replaced by a distinctive
purple, pink and gold symbol that was embraced worldwide.
1976 - THAI's flights connecting Bangkok to Amsterdam , Paris and Athens, launched
the year before, grew quickly in popularity. Passengers flying from Europe stopped
over in Bangkok on their way to Australia or to other Asian cities.
1977 - After 17 successful years, the partnership between TAC and SAS ended. SAS
shares were sold back to the Thai Airways International was now entirely Thai owned
and managed. Backed by a route net covering three continents, experienced staff and
full operational support, Thailand's flag carrier was ready to take on the world.
1978 - With the surge in air travel to Thailand and around the world, THAI made the
decision to upgrade its fleet with wider bodied aircraft. The 223-seat Airbus A 300-B4s
joined the wide -bodied DC-10-30's and improved long haul travel in terms of passenger
and cargo capacity as well as passenger comfort.