Home Page.About us etc.A to E items.F to K items.L to P items.Q to Z items.useful info.Link Sites.Forum Log In.
Home Page
Site Map.
site map

Thai Airways, 1969 to 1978

1969 - THAI achieved its founding objectives of operating an all-jet service, promoting Thai heritage and tourism to the world and building the most comprehensive route net of key Asian destinations of any airline.


1970 - When their 10-year contract expired, TAC and SAS signed a cooperation agreement for another seven years. That year, THAI introduced faster and more economical DC 9-41 and DC 8-33 aircraft. Royal Orchid Holidays, THAI's innovative travel programme, was created to give travellers individual flexibility yet group cost savings and convenience.


1971 - THAI's first intercontinental route was launched, linking Bangkok to Sydney via Singapore. A new Cargo Terminal was opened at Bangkok International Airport. In its first year, it handled around 2,000 tons of cargo.


1972  - THAI inaugurated its second intercontinental route, this time linking Copenhagen. The first computer-controlled flight simulator for training DC 8-33 pilots was housed in the new Flight Crew Training Centre. THAI operated a popular Coffee Shop and deluxe Restaurant at Bangkok International Airport.




1973 - Long haul services to Frankfurt and London were inaugurated developing Bangkok as a major hub and gateway between Europe and Asia. THAI managed the Bangkok International Airport's spacious new Tax Free shop.


1974- Rome was added to the route net. THAI launched its computerised reservations system. The airline's local and overseas staff now exceeded 3,000 making the airline one of Thailand's largest employers.


1975 - International design company, Walter Landor and Associates developed a stylish new corporate identity for THAI. The Thai dancing figure logo was replaced by a distinctive purple, pink and gold symbol that was embraced worldwide.


1976 - THAI's flights connecting Bangkok to Amsterdam , Paris and Athens, launched the year before, grew quickly in popularity. Passengers flying from Europe stopped over in Bangkok on their way to Australia or to other Asian cities.


1977 - After 17 successful years, the partnership between TAC and SAS ended. SAS shares were sold back to the Thai Airways International was now entirely Thai owned and managed. Backed by a route net covering three continents, experienced staff and full operational support, Thailand's flag carrier was ready to take on the world.


1978 - With the surge in air travel to Thailand and around the world, THAI made the decision to upgrade its fleet with wider bodied aircraft. The 223-seat Airbus A 300-B4s joined the wide -bodied DC-10-30's and improved long haul travel in terms of passenger and cargo capacity as well as passenger comfort.

Thai Airways Page 10, Thai Airways, 1969 to 1978
Thai Airways Page 9, Development & Advancement of THAI Airways
Thai Airways Page 11, 1979 to 1988 and what was happening