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Thai Airways, 2006 to 2008 and the formation of Star Alliance

2006 – In commemoration of the 60th Anniversary of His Majesty the King’s   Accession to the Throne, THAI launched the Thai Grand Season Campaign 2006 to attract tourists to Thailand to celebrate this auspicious occasion with the Thai people. On 28th September, THAI successfully transferred its operations to the new Suvarnabhumi Airport.  In promoting domestic tourism, THAI introduced a unique marketing campaign of  “THAI Value Card”, offering special ticket price to passengers travelling on domestic routes to which THAI operates.

2007 - The year 2007 marked the first full year of operations at Suvarnabhumi Airport since it's opening on September 28, 2006. THAI recommenced its domestic services at Don Muang Airport. As a result, THAI operated THAI city Air Terminal to provide an alternative check-in point for domestic passengers without flight connections flying out of Don Muang Airport. In order to facilitate passengers seeking to go on pilgrimage for merit making, THAI launched flights to Hyderabad, Bodgaya and Varanasi. Also, THAI launched direct services from Bangkok-Johannesburg.

2008 - In the year of 2008, THAI commenced direct flight to Samui Island, Surat Thani. In term of recognition, THAI received numerous awards especially its number two ranking for its First Class Lounge from Skytrax. Thai also received the Best Intercontinental Airline award for the 4th consecutive year  from the Norwegian travel industry.  THAI took the initiative in revamping the company's web site in favour of the customer's convenience both in reservation process and information access at the facility.  In this year,  THAI's catering also received OHSAS 18001 certification for food production safety standards from the Bureau Viritas Quality International (BVQI) covering all aspects of THAI's catering products

 

 

On May 14, 1997, Thai Airways International Public Company Limited and four other world leading airlines,  Lufthansa German Airlines, United Airlines, Scandinavian Airlines System, and Air Canada, officially announced the formation of "Star Alliance", an integrated worldwide air transport network. On October 26, 1997, Varig Brazilian Airlines joined the Star Alliance network as its newest member. Partnership among the six carriers was significant of forming the strongest airline alliance in the history of commercial aviation with the most extensive network covering major destinations over six continents.

 

The formation of Star Alliance was the result of various changes in the world's economic situation, trends in the international commercial aviation industry as well as the increase in passenger demands for air travel. As a result, aviation resources from one airline cannot sustain and respond to these changes effectively and sufficiently.

Thai Airways Page 13, 1999 to 2005 and the Royal E Service
Thai Airways Page 15, Thai Airways,   Fleet of Aircraft