Thai Airways, 2006 to 2008 and the formation of Star Alliance
2006 – In commemoration of the 60th Anniversary of His Majesty the King’s Accession
to the Throne, THAI launched the Thai Grand Season Campaign 2006 to attract tourists
to Thailand to celebrate this auspicious occasion with the Thai people. On 28th September,
THAI successfully transferred its operations to the new Suvarnabhumi Airport. In
promoting domestic tourism, THAI introduced a unique marketing campaign of “THAI
Value Card”, offering special ticket price to passengers travelling on domestic routes
to which THAI operates.
2007 - The year 2007 marked the first full year of operations at Suvarnabhumi Airport
since it's opening on September 28, 2006. THAI recommenced its domestic services
at Don Muang Airport. As a result, THAI operated THAI city Air Terminal to provide
an alternative check-in point for domestic passengers without flight connections
flying out of Don Muang Airport. In order to facilitate passengers seeking to go
on pilgrimage for merit making, THAI launched flights to Hyderabad, Bodgaya and Varanasi.
Also, THAI launched direct services from Bangkok-Johannesburg.
2008 - In the year of 2008, THAI commenced direct flight to Samui Island, Surat Thani.
In term of recognition, THAI received numerous awards especially its number two ranking
for its First Class Lounge from Skytrax. Thai also received the Best Intercontinental
Airline award for the 4th consecutive year from the Norwegian travel industry. THAI
took the initiative in revamping the company's web site in favour of the customer's
convenience both in reservation process and information access at the facility. In
this year, THAI's catering also received OHSAS 18001 certification for food production
safety standards from the Bureau Viritas Quality International (BVQI) covering all
aspects of THAI's catering products
On May 14, 1997, Thai Airways International Public Company Limited and four other
world leading airlines, Lufthansa German Airlines, United Airlines, Scandinavian
Airlines System, and Air Canada, officially announced the formation of "Star Alliance",
an integrated worldwide air transport network. On October 26, 1997, Varig Brazilian
Airlines joined the Star Alliance network as its newest member. Partnership among
the six carriers was significant of forming the strongest airline alliance in the
history of commercial aviation with the most extensive network covering major destinations
over six continents.
The formation of Star Alliance was the result of various changes in the world's economic
situation, trends in the international commercial aviation industry as well as the
increase in passenger demands for air travel. As a result, aviation resources from
one airline cannot sustain and respond to these changes effectively and sufficiently.